Haymarket Hotel, Firmdale Hotels

Haymarket Hotel puts you right in the heart of the West End, between Trafalgar Square and Piccadilly Circus. The Theatre Royal Haymarket is next door, while Leicester Square, Covent Garden and Regent Street are all within easy walking distance. Piccadilly Circus and Charing Cross stations are close by if you want to explore further.

The hotel occupies a handsome Regency building by John Nash, yet the interiors are anything but traditional. Kit Kemp fills the spaces with bold colour, pattern, contemporary art and playful details, creating a look that feels polished, creative and full of personality.

Rooms are individually designed and unusually generous, with entry-level Luxury Rooms starting at around 32 square metres. Larger junior suites and suites offer considerably more space, while selected categories accommodate up to four guests, a useful option when travelling with children.

Brumus Bar & Restaurant is bright and relaxed, offering seasonal British dishes, cocktails and plenty of colour. The hotel also serves afternoon tea, while the Library and Conservatory offer quieter places to sit with a drink, away from the West End bustle.

The 18-metre indoor pool is one of Haymarket’s most memorable features, set below street level with atmospheric lighting and its own pewter bar. There’s also a gym and treatment rooms, giving the hotel a surprisingly comprehensive wellness offering for such a central West End address.