The London EDITION

The London EDITION sits where Fitzrovia meets Soho, placing some of London's best shopping, dining, and nightlife within easy reach. Oxford Street, Regent Street, Carnaby Street, Covent Garden, and the West End are all a short walk away, while Tottenham Court Road Underground Station provides excellent connections across the city.

The London EDITION has become one of the city's defining lifestyle hotels. The lobby, with its high ceilings, marble finishes and buzzing atmosphere, remains one of London's favourite places to meet for a drink. Ian Schrager's signature approach marries the building's historic architecture with sleek contemporary interiors, creating sophisticated spaces.

The rooms strike a perfect balance between understated luxury and modern comfort. Oak floors, walnut panelling, crisp white linens, bespoke furnishings, and marble bathrooms create a calm retreat from the city's bustle. Large windows flood many rooms with natural light, while thoughtful details and exceptionally comfortable beds make it easy to settle in.

The hotel's vibrant restaurant serves modern British cuisine with seasonal influences, while the Punch Room has earned a reputation as one of London's best cocktail bars, specialising in creative punches inspired by recipes from around the world. The Lobby Bar remains lively throughout the day, making it just as popular with Londoners as it is with hotel guests.