Some hotels are just a place to sleep. London's trendiest hotels are where the city comes to drink, eat and be seen. Each one in this collection of the best trendy hotels in London stands out for bold design, a lively crowd and real style.
Expect rooftop terraces and cocktail bars that pull in Londoners as well as guests. Interiors are full of art and statement pieces. Some are playful and theatrical, others quietly cool.
Most are in the city's creative heartland. Soho, Fitzrovia and Covent Garden put you in the middle of the action, while Shoreditch is known for its galleries and street art. A few stylish outliers sit in Mayfair, Marylebone, Holborn and on the South Bank. I send friends here when they want London at its liveliest.
Martin Brudnizki’s Jazz Age fantasy on Berwick Street, with Dear Jackie downstairs and the Flute rooftop above Soho.
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Soho — London Outside Your Door
Broadwick Soho is at the junction of Broadwick and Berwick Streets, placing you in the heart of one of London's most lively areas. Carnaby Street is a short distance away, and Regent Street, Oxford Street, Chinatown, Covent Garden, and the West End theatres are all within easy walking distance. Piccadilly Circus and Tottenham Court Road stations are nearby, making it easy to get around London.
Soho Personality Turned Up a Notch
Broadwick Soho has no sense of restraint, and that is exactly why we like it. Martin Brudnizki blends Jazz Age glamour, Italian influences, and English eccentricity with rich colours, patterned fabrics, striking lighting, and an impressive assortment of art.
Bold Rooms & a Spectacular Penthouse
Rooms are richly layered and full of personality, featuring custom-made furniture, bold fabrics and playful details that reflect the hotel’s glamorous Soho character. Deluxe Rooms offer more space to unwind, while the suites take things up a level. At the top, the Penthouse has its own living room and cocktail bar, opening onto a large private terrace with sweeping London views.
Soho Dining, Cocktails & Rooftop Views
The hotel’s signature restaurant captures Soho’s lively spirit, with bold cooking, glamorous interiors and a buzz that lingers into the evening. For something quieter, the residents-only Nook offers an intimate fireside retreat. Rooftop bar Flute is the place for cocktails, with sweeping West End views that are especially impressive at sunset.
One of London’s most unusual hotels — a plant-hung courtyard, bold art throughout and a cocktail bar with a following of its own.
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Fitzrovia — Soho & the West End Within Easy Reach
The Mandrake, set in a secluded spot on Newman Street in Fitzrovia, is very central, with Oxford Street only a short distance away, and Soho, Covent Garden, and the West End all within easy walking distance. Tottenham Court Road station is 5 minutes away, providing good access to the rest of the city.
Dark, Exotic & Completely Individual
The Mandrake is full of glamour. The interiors are filled with art, dramatic lighting, rich fabrics, and exotic plants, and the central courtyard features massive Tasmanian tree ferns alongside hanging gardens. The atmosphere feels close, bohemian, and rather mysterious. No other hotel in London is quite like it.
Seductive, Dramatic & Unmistakably Mandrake
Rooms have a dark, sensual feel, with high ceilings, rich textures and atmospheric lighting, balanced by crisp Italian linen and rainfall showers. The suites become increasingly theatrical, with sumptuous fabrics, freestanding baths and more dramatic interiors. At the top, the Penthouse delivers The Mandrake at its most extravagant.
Dining with a Sense of Theatre
The Jurema Terrace offers a wonderfully escapist outdoor atmosphere under climbing jasmine and passionflower, with views of the hotel's lush courtyard, while YOPO Zaytoun serves up bold Eastern Mediterranean flavours through shared plates. The Waeska bar is famous for its creative botanical cocktails and DJ nights.
Wellness, the Mandrake Way
The recently opened DAMU Spa includes a multi-sensory Origin Pool, Mud Caves and a variety of body and advanced skin treatments. Together with yoga, sound healing, and a Spiritual Concierge, the hotel's spiritual programme makes its approach holistic.
A grand former magistrates’ court opposite the Royal Opera House, built around a soaring glass-roofed atrium.
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Covent Garden at Your Doorstep
Once a historic magistrates’ court, now a dazzling hotel—steps from the Royal Opera House and the buzz of Seven Dials. NoMad London enjoys one of the city's most sought-after locations. The theatres of the West End, Leicester Square, Soho, and Trafalgar Square, along with the boutiques of Seven Dials, are all within easy walking distance, while Covent Garden Underground Station is just a few minutes away.
Drama in Every Detail
The rooms are designed with genuine theatre, yet a great deal of history lies beneath the showy exterior. Moody palettes, soaring ceilings, and a blend of New York swagger with London elegance. Velvet, marble, and just the right amount of theatrical flair give NoMad a character all of its own
Rooms Made for Late Nights & Slow Mornings
Plush beds, curated art, walk-in showers, and deep tubs you’ll lose track of time in—plus views over cobbled streets or the hotel’s glass atrium. Many rooms also retain original architectural features that reflect the building's fascinating history.
Dining & Cocktails That Deserve an Encore
The NoMad Restaurant, with its high glass conservatory roof, is one of the hotel’s standout spaces. It’s lush, full of light, and perfect for a long dinner. Side Hustle, located in the former police station, offers a livelier vibe with Mexican-inspired dishes and agave cocktails, while the cosy Library is just for hotel guests and gives you a quiet place to relax.
Wellness, Kept Simple
NoMad isn’t trying to be a spa hotel. Instead, it has a well-equipped fitness centre and offers in-room wellness treatments when you need to unwind. The main focus here is still on the atmosphere, the food, and enjoying everything Covent Garden has to offer.
A living facade of native plants opposite Green Park, with reclaimed timber and greenery running through the interiors.
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Room sizes from 21 m²Read the full story
Prime Mayfair Location
Green Park lies directly across the road, with Mayfair's elegant streets unfolding behind the hotel. Bond Street, Piccadilly and Hyde Park are an easy walk away, while Buckingham Palace is just across the park. Some of London’s best restaurants, boutiques and private members’ clubs are on your doorstep, with Green Park station moments away. This is an excellent Mayfair location, placing you close to major sights and shopping
Nature-Inspired Design
1 Hotel Mayfair blends luxury with sustainability. Its living façade of native plants makes a striking first impression, while reclaimed timber, natural stone, and greenery create calm, organic interiors. Despite its central location, it provides a peaceful atmosphere.
Natural Design & Green Park Views
Rooms continue the hotel’s nature-inspired design, with warm, earthy tones, reclaimed wood, organic cotton linens and floor-to-ceiling windows. Thoughtful touches include filtered water taps and yoga mats, while selected suites make the most of the setting with private terraces overlooking Green Park.
Outstanding Dining
Michelin-starred chef Tom Sellers leads Dovetale, which serves refined seasonal British and European cuisine in a relaxed setting. Dover Yard offers expertly crafted cocktails in the lounge, while Neighbours serves excellent coffee, freshly baked pastries, and lighter dishes.
Wellness & Facilities
The Bamford Wellness Spa offers a range of holistic treatments, alongside a modern fitness centre equipped with the latest Technogym equipment. Warm, intuitive service and a strong focus on wellbeing create an experience that feels both luxurious and refreshingly understated.
A South Bank landmark with Lyaness downstairs and 12th Knot above — river views from the rooms, Tate Modern along the walkway.
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Right on the River Thames
Sea Containers London sits directly on the Thames Path, putting the best of the South Bank within easy reach. Tate Modern is just along the river, with Shakespeare’s Globe and Borough Market beyond it, while the National Theatre, Southbank Centre and London Eye lie in the opposite direction. Blackfriars station is close by. It’s a great base for exploring London on foot, especially if you love being by the river.
Design with a Nautical Twist
The interiors draw inspiration from the glamour of 1920s transatlantic liners, complemented by the building’s striking modern architecture. Expect bold shapes, polished metal, rich textures and playful details rather than traditional five-star formality. The result feels stylish, energetic and perfectly suited to its South Bank setting.
Stylish, Spacious Rooms & Family Options
Rooms are generously sized for London, starting at 29 square metres, and reflect the hotel’s bold design throughout. Expect bespoke furniture, marble bathrooms, rainfall showers and espresso machines, with some rooms offering direct views across the River Thames. Families are well catered for too, with dedicated Family Rooms and interconnecting options available.
Spa, Gym & Even a Cinema
agua Spa creates a calm atmosphere, with treatment rooms, a steam room, and a cosy spa lounge. The hotel also offers a 24-hour gym and an intimate Curzon cinema, providing a perfect retreat for evenings away from the crowds.
Riverside Dining & Rooftop Cocktails
Dining makes full use of the location, with Gordon Ramsay at Sea Containers serving modern British fare by the Thames. Lyaness is the place for inventive cocktails, while 12th Knot takes you to the rooftop for drinks, DJs and panoramic views across the river towards St Paul’s.
The hotel that defines Shoreditch style — exposed brick, a lobby that runs from coffee to cocktails, Brick Lane round the corner.
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Shoreditch & Old Street on Your Doorstep
The Hoxton puts you right in Shoreditch, with Old Street just around the corner and the City close by. Spitalfields Market and Brick Lane are within walking distance, while restaurants, bars and independent shops line the surrounding streets. Old Street station makes Soho, Covent Garden and the West End easy to reach in about 20 minutes.
Industrial Style & a Lively Lobby
The Hoxton helped define the relaxed, design-led hotel style now associated with Shoreditch. Exposed brick, vintage furniture and contemporary artwork give the interiors plenty of character, while the large, open lobby shifts naturally from coffee and laptops by day to drinks and a livelier atmosphere in the evening.
Compact Rooms with Character
Rooms are compact, comfortable and cleverly designed, with an industrial influence that suits the Shoreditch setting. Larger categories offer more space to spread out, while the emphasis throughout is on simple, well-considered design rather than unnecessary extras.
Lively Dining Downstairs
The restaurant and bar form part of the hotel's social heart, with an atmosphere that carries through from morning coffee to dinner and drinks later in the evening. It’s the kind of hotel where the ground floor is part of the experience, not just a place you pass through.
A small, characterful hotel steps from Covent Garden’s piazza, with a lively cocktail bar and restaurant on the ground floor.
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Covent Garden at Your Doorstep
Step outside and you’re straight into the buzz of Covent Garden, with its historic piazza, restaurants, boutiques and street performers just moments away. The hotel occupies a pair of handsome Georgian buildings on Henrietta Street. The Royal Opera House, West End theatres, Soho, Leicester Square and The Strand are all within easy walking distance. This is London at its most walkable.
Small Hotel, Big Personality
With just 40 rooms and suites, Henrietta feels intimate and full of character. Designer Dorothée Meilichzon blends terracotta and jewel tones with botanical prints, mosaic carpets and playful 1970s touches. The result is colourful and theatrical, perfectly suited to Covent Garden.
Rooms with a Sense of Fun
Bedrooms continue the bold look, with oversized headboards, glazed arches and plenty of colour. Some overlook Henrietta Street or St Paul’s Church, while selected rooms have private terraces.
A Little Paris at Henri
Downstairs, Henri is a Parisian-inspired bistro by British chef Jackson Boxer. He gives French classics his own twist, alongside seasonal British influences. There’s also a cocktail bar, and the restaurant serves breakfast through to dinner, including a useful pre-theatre menu.
A former Baptist church in Holborn, richly restored with velvet, gilt and a domed ceiling, a short walk from Covent Garden.
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Between Bloomsbury & Theatreland
The L’oscar is in a beautifully furnished former Baptist church off Southampton Row, putting Covent Garden, the British Museum, and Theatreland within easy reach on foot. The nearest Holborn station is only a few minutes' walk away and offers good Tube connections across London. It is exceptionally practical—especially if you want the West End on one side and the City on the other.
A Church Turned Baroque Fantasy
Once a Baptist church, now a Jacques Garcia–designed wonder. The Grade II-listed building is filled with rich velvets, intense colours, mirrored surfaces, peacock designs, and lavish details, while its original architectural features hint at its unusual history. The atmosphere is decadent, and the hotel comes across more like a private members’ club than a typical luxury hotel.
Rich, Theatrical & Decadent
Rooms are every bit as dramatic as the rest of L’oscar, with jewel-toned fabrics, bespoke furniture, marble bathrooms and wonderfully indulgent beds. Each has its own character, while the larger suites turn up the glamour with generous living areas and striking original details.
Dining Under a Gilded Dome
The L’oscar Restaurant is as theatrical as the hotel itself, with mirrored ceilings, luxurious fabrics, and striking lighting that create an atmospheric setting from breakfast to dinner; afternoon tea suits the surroundings especially well, and the bar is a pleasant place to have cocktails before heading into the West End.
A Yabu Pushelberg five-star on Leicester Square, with six places to eat and drink and a pool and spa below ground.
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Leicester Square at Your Feet
The Londoner sits directly on Leicester Square, placing you at the heart of the West End. Covent Garden, Soho, Chinatown and Trafalgar Square are all within a ten-minute walk, with countless theatres and restaurants even closer. Leicester Square Underground station is moments away, while Piccadilly Circus and Oxford Street are easily reached on foot.
Stylish, Grown-Up Rooms
Designed by Yabu Pushelberg, the rooms have a sophisticated residential feel, with warm wood, contemporary art and carefully considered lighting. Selected categories offer impressive London views, while every stay includes access to The Residence, three beautifully designed spaces reserved exclusively for hotel guests.
Pool, Spa & Serious Downtime
Descend below ground to discover a 12.5-metre swimming pool, hydropool, sauna, steam room, and private cabanas. There’s also a 24-hour gym, plus a full range of massages, facials, and body treatments. Despite being in Leicester Square, the atmosphere down here feels surprisingly detached from the lively exterior.
Six Places to Eat & Drink
The Londoner offers a diverse dining scene, including Mediterranean cuisine, Japanese-inspired dishes, and cosy cocktail bars. The rooftop provides a scenic experience with food and drinks paired with views over the West End. Plenty of options make staying in for the evening truly appealing.
Kit Kemp's village in the middle of Soho, with a roof terrace, bowling alley, and the West End around the corner.
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Tucked Just Off Piccadilly Circus
Tucked away in a quiet pedestrian courtyard just moments from Piccadilly Circus, Ham Yard Hotel enjoys one of central London's best locations. Soho, Mayfair, Covent Garden, Regent Street, Carnaby Street, Leicester Square, and the West End's famous theatres are all within easy walking distance, making it an ideal base for shopping, dining, sightseeing, and entertainment. It feels more like a hidden urban village than a traditional city hotel.
Kit Kemp Design at Its Most Playful
The interiors feature bold colours, patterned fabrics, contemporary art, custom furniture, and quirky objects, yet still feel far from formal. When guests want to relax, they can retreat to the peaceful drawing room and library.
Generous Rooms, Suites & Residences
The rooms are spacious, starting at 31 square metres, with Kit Kemp's bold design balanced by practical comfort. Spacious suites and serviced residences are ideal for long stays, offering studios through to two-bedroom layouts, complete with kitchens and separate living areas. Families are well looked after, with many rooms accommodating 3 people, while the Deluxe Junior Suite can accommodate 4.
A Restaurant & Outdoor Terrace
The Ham Yard Bar & Restaurant serves seasonal British and European food, with much of the action centred on its vibrant outdoor terrace. The bar is stylish and a perfect place for cocktails before heading out to the West End.
A Bowling Alley, Spa & Rooftop Garden
Ham Yard has far more to discover than you might expect from a Soho hotel. Downstairs, The Croc features its own 1950s-style bowling alley, lounge and bar. There’s also the Soholistic Spa, a well-equipped gym and a private cinema, while the rooftop garden and terrace offer a quieter escape above the streets of Soho.
A stylish, easy base in the middle of Shoreditch, with the neighbourhood’s best bars, restaurants and markets right outside.
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Room sizes from 17 m²Read the full story
Shoreditch & the City
Hart puts you in Shoreditch, with restaurants, bars, and independent shops all around the hotel. Spitalfields and Brick Lane are within walking distance, and the City is close by too. Old Street and Liverpool Street stations offer plenty of transport options, while Soho, Covent Garden and the West End are around 20 to 25 minutes away by Tube.
Inspired by East London
The hotel draws on Shoreditch’s industrial heritage and tradition of craftsmanship, blending locally inspired artwork with polished contemporary design. There’s plenty of personality, but the overall feel remains sophisticated rather than overly theatrical.
Stylish Rooms
Rooms are contemporary and thoughtfully designed, while the Queen Family Room has two double beds and accommodates up to four guests, offering useful flexibility when travelling together.
Pan Asian Dining at UBA
UBA brings Pan-Asian cooking to the hotel, drawing inspiration from the street food and flavours of Asia. The Lobby Bar offers a more relaxed setting for cocktails, with live DJs adding to the atmosphere at weekends.
One of London’s defining lifestyle hotels, where the lobby draws as many locals as guests, between Fitzrovia and Soho.
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Perfect Fitzrovia location
The London EDITION sits where Fitzrovia meets Soho, placing some of London's best shopping, dining, and nightlife within easy reach. Oxford Street, Regent Street, Carnaby Street, Covent Garden, and the West End are all a short walk away, while Tottenham Court Road Underground Station provides excellent connections across the city.
Effortlessly Cool
The London EDITION has become one of the city's defining lifestyle hotels. The lobby, with its high ceilings, marble finishes and buzzing atmosphere, remains one of London's favourite places to meet for a drink. Ian Schrager's signature approach marries the building's historic architecture with sleek contemporary interiors, creating sophisticated spaces.
Rooms That Mean Business (and Pleasure)
The rooms strike a perfect balance between understated luxury and modern comfort. Oak floors, walnut panelling, crisp white linens, bespoke furnishings, and marble bathrooms create a calm retreat from the city's bustle. Large windows flood many rooms with natural light, while thoughtful details and exceptionally comfortable beds make it easy to settle in.
Cocktails & Culinary Cool
The hotel's vibrant restaurant serves modern British cuisine with seasonal influences, while the Punch Room has earned a reputation as one of London's best cocktail bars, specialising in creative punches inspired by recipes from around the world. The Lobby Bar remains lively throughout the day, making it just as popular with Londoners as it is with hotel guests.
Bold British pop-culture interiors between Islington, Shoreditch and the City, with Exmouth Market and Angel within easy reach.
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Between Islington, Shoreditch & the City
nhow London sits between Islington, Shoreditch and the City, with restaurants and cafés around Angel and Exmouth Market within easy reach. Shoreditch and Old Street are also close enough to explore, although the West End isn't on your doorstep. For Soho, Covent Garden and the wider West End, allow around 20 to 25 minutes by public transport.
London Design with a Sense of Humour
Interiors play with British icons, street art and pop culture, blending bold colours, oversized furniture and tongue-in-cheek details throughout. The lobby is lively, with plenty of space to work, meet or settle in with a drink. If you prefer hotels with personality rather than polished anonymity, nhow certainly delivers.
Colourful, Contemporary Rooms
Rooms continue the playful theme, with bold artwork, colourful details and contemporary bathrooms, balanced by comfortable beds and practical touches. Coffee machines are included as standard, while the larger suites offer considerably more room to spread out.
The Bell & Whistle
The Bell & Whistle brings the hotel’s playful character to its restaurant and bar, serving British and international dishes in a colourful, informal setting. It works just as well for breakfast as for a relaxed dinner or cocktails later in the evening.
Gym, Bikes & Space to Unwind
A fitness centre is available if you want a workout, and bicycles are available for exploring London on two wheels. The hotel also has a terrace and plenty of relaxed communal space downstairs, giving you more room to spread out beyond the bedroom.
Greenery-draped interiors a few minutes from Oxford Circus, with Bond Street and Marylebone’s boutiques close by.
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Marylebone — London’s Best Shopping Within Steps
The BoTree puts you just a few minutes from Bond Street Station, with Selfridges and Oxford Street close by. Head one way to Marylebone High Street and the other to Mayfair and Bond Street. Soho and the West End are also within easy reach. It’s a brilliant location for shopping, dining and exploring London on foot.
Flora-Forward Design That Pops
From greenery-draped ceilings to floral wall panels, The BoTree blends natural textures with vibrant colours, creating spaces that feel as relaxed as they are stylish. The hotel exudes a sociable energy that suits this area of London, while careful design keeps everything polished and in keeping with its five-star status.
Cleverly Designed, with Excellent Options for Families
The rooms make good use of the space available. Floor-to-ceiling bay windows let in plenty of natural light, supplemented by Jo Loves facilities, rainfall showers, underfloor heating, and intuitive in-room technology. The connecting rooms are ideal for family stays.
A Taste of Italy at LAVO
LAVO offers a stylish, relaxed setting, with handmade pasta, seafood, and a range of Italian dishes taking centre stage. The place has a lively atmosphere that draws in customers from outside the hotel.
Wellness for a New Generation
The BoTree has opted for a more modern approach to wellness. Along with a gym open 24 hours a day, triplebond stresses recovery and performance with a range of experiences, including cryotherapy, red-light therapy, and contrast therapy.
